PEUGEOT is making a strong comeback in the GCC with a line-up of vehicles re-engineered specifically for the region.

This is big news, the legendary french automaker is introducing its successful cars like the 3008 and the much anticipated 508 equipped with engines made specifically to the GCC climate. Simply, this is bringing engineering together with top of the line technological features into one car, offered to the main stream.

After a heated pitching process against some of the much respected agencies in the region, we won the Pitch. Our Pitch was constructed of Creative and Production. We introduced the line “Re-engineered for you, made for the GCC” which became the campaign’s slogan, and successfully captured the essence of this line in our films and created assets.

Shot over the course of Summer 2018 during the actual Hot Weather Tests carried out by the Peugeot team. We challenged the temperatures that reached 54C.

Watch the full version below: